After years of practicing as a Registered Dietitian and working with individuals through nutrition counseling, Haley discovered her true purpose in guiding and supporting others with the tools and resources to truly live (and love) their freest, healthiest, and whole lives.

As she began to transition away from 1:1 work and focus on group offerings beyond nutrition she wanted a brand that would be representative of her mission to help people feel comfortable and happy in their body while exploring holistic health practices.

We worked to create a brand that showcases warm and rich colors with modern hand drawn fonts to create feelings of ease, connectedness, and warmth that would connect with her target audience.

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