DO Coaching Co is a women’s fitness and coaching brand founded by Dana. Originally launched as DO Fitness to provide quick, effective at-home workouts, the brand has since evolved into a structured, periodized training program designed to help women build muscle, improve body composition, and develop lasting strength. Alongside personalized nutrition coaching, Dana empowers women to create sustainable habits that support their goals. She came seeking a refreshed brand identity and a new website platform that could grow with her business. Together, we developed a bold yet approachable brand identity and transitioned her site from Kajabi to Webflow—creating a marketing-focused home base that clearly communicates her offerings, highlights her expertise, and provides space for future growth.